While conventional practice has long been to compress digital and online images as quickly and severely as possible, correct practice for image display should actually emphasize increasing image size for online distribution. Image quality is determined by optics, electronic sampling and display. Aqueti's patent-pending image super-resolution technology pre-caches super-resolved image data for fast and data efficient distribution. As an example, the images, found in the NHL Life Series, show the Rangers at the 2012 Bridgestone Winter Classic
Aqueti believes that all online images should be interactive. Why use a thumbnail if you have all the data? Why post a simple image when a zoomable image provides deeper fan engagement? Interactive images cannot be easily copied and reposted, fans must link to your site and come back to view the medium. At same time, interactive images only send fans the data that they are currently using.